Trends, Challenges and Opportunities in the U.S. Latino Market

Intriguing opportunities and challenges for smart marketers targeting America’s fast growing Latino population are becoming more apparent as researchers analyze population and language trends from the 2010 US Census and from more recent research by private organizations.

The Census showed that Spanish continues to be the predominant second language spoken in the United States. Some 37.6 million people aged 5 and over spoke Spanish at home even if they also spoke English “very well” or “well.”

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