Translating Colors


You have done your due diligence. Your Marketing collateral or website or any other customer-facing materials are being professionally translated by a trusted provider. Soon they will be ready for graphic design and/or the staging site. At first glance, it may appear more time and cost-effective to leverage the existing layout and design usually created for English-speaking Caucasian customers in the USA. But using the same color combination in graphic design for other cultural markets even in the USA could create a huge disconnect, have negative effects, and result in NO sale.

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